Unified Digital Marketing Platform

Lead scoring and grading across Email, Mobile, Social, Web and Event campaigns

Lead scoring and grading to improve lead conversion accuracy and optimize sales cost

Ability to create lead categories and define buyer persona based on explicit and implicit lead attributes

Score the lead attribute values, apply weightage to the lead categories and define grades based on scores calculated through weightage algorithms

Timebound Campaign lead scoring and grading

Campaign wise lead scoring and grading

Ability to run multiple campaigns on multiple lead scoring and grading profiles 

Behaviour Analytics of leads across Social channels and multiple campaigns