Best Lead Scoring & Grading Engine

Lead scoring and grading across Email, Mobile, Social, Web and Event campaigns
Improve lead conversion accuracy and optimize sales cost
Ability to create lead categories and define buyer persona based on explicit and implicit lead attributes
Score the lead attribute values, apply weightage to the lead categories, and define grades based on scores calculated through weightage algorithms
Time bound Campaign lead scoring and grading
Campaign wise lead wise lead scoring and grading