Best Lead Scoring & Grading Engine


  • Lead scoring and grading across Email, Mobile, Social, Web and Event campaigns

  • Improve lead conversion accuracy and optimize sales cost

  • Ability to create lead categories and define buyer persona based on explicit and implicit lead attributes

  • Score the lead attribute values, apply weightage to the lead categories, and define grades based on scores calculated through weightage algorithms

  • Time bound Campaign lead scoring and grading

  • Campaign wise lead wise lead scoring and grading