5 Don’ts to Follow While Drafting Multichannel Marketing Strategy -
Consumers today are bombarded with numerous marketing messages every day. For marketers, it has become essential to create a campaign that can make an impact cutting through all the clutter. One of the ways of doing it is through multi-channel marketing by using many channels like email marketing, print, banner ads, etc. But this technique can only work if the best practices are followed and also ensuring that some costly mistakes are not made by marketers. Here is a list of don’ts to follow while using multichannel marketing.
Don’t send a lot of emails: Email marketing through best email marketing tools is an effective way to communicate about your brand to the customers. But sending a lot of emails is not the only way to promote your brand. Use of other channels like Social Media as a way to generate more leads and more ROI.
There is an abundance of choices and channels for a customer and hence just delivering the message is no longer enough. These messages have to be tailor-made for the audience based on the preferences, demographics, channel preferences, current location and much more. When the customers are engaged this way they are more willing to receive and act irrespective of the channel.
The role of a campaign manager who manages multi channel campaign management is highly critical as they provide highly choreographed campaigns across multiple channels such as emails, social, sms, push campaigns so that the customers find the messages trustworthy and useful. We recommend campaigntocash for acquiring the results and also to get insights and reports that can be used to make better decisions. That way business can communicate better with customers and also understand the challenges and tailor the strategies accordingly.